On 27 December 2024, the 2024 Lao Feng Xiang Cup Shanghai Gift Design Competition concluded successfully. Following multiple rounds of expert reviews, evaluations, and careful mentoring by professional tutors, combined with feedback from the final judging panel, 14 outstanding projects were ultimately selected. Students from the International Institute of Creative Design (IICD) delivered exceptional performances in this design event, with five teams winning honours and achieving remarkable results.
With their unique creative perspectives, solid professional foundations, and fearless innovative spirit, IICD students stood out amid fierce competition, becoming shining stars in this contest. Among the award-winning projects, the Trilobite Beach Sandal Series, designed by students Luo Siyuan, Xu Dingfeng and Gong Chengjian, received the Best Concept Innovation Award for its innovative ideas and ingenious design. Additionally, the Dinosaur Egg Instant Coffee Product Design by Guan Wenxuan, Wang Hecheng and Song Jieyu; Shanghai Gift Crystal Mineral Aroma Lamp by Li Hewenfei, Weng Yichen and Lu Heyue; Shanghai Dialect × Shanghai Natural History Museum Cultural and Creative Design by Sui Zhiqiang, Xue Yawen and Zhang Yiwen; and Eco-friendly Mug Design by Lu Zixin, Guo Chenxi and Huang Wenwen were all successfully shortlisted, demonstrating the students' impressive talent and boundless potential in the field of creative design.
Throughout the competition, the students deeply explored the rich cultural heritage of Shanghai, drawing inspiration from the city's historical architecture, distinctive local customs, traditional folk art, and contemporary urban fashion trends. Their innovative design concepts cleverly integrated tradition with modernity, creating works of both high artistic value and distinctive Shanghai characteristics. The award-winning entries showcased a great diversity of forms, ranging from exquisite handmade crafts to imaginative lifestyle products. Each piece represented the students' dedication, creativity, and creative ability in design.
The outstanding achievements at the 2024 Lao Feng Xiang Cup Shanghai Gift Design Competition have attracted widespread attention and enthusiastic congratulations from faculty and students at the institute. Over the years, the International Institute of Creative Design has consistently emphasised fostering innovative thinking and practical skills, providing students with a comprehensive growth platform through optimised curriculum, practical project training, and broadened international perspectives. These awards not only recognise the students' past efforts but also open up broader development opportunities for their future careers. Moving forward, the institute will remain committed to professional excellence, deepen educational reforms, and continue providing high-quality educational resources and practical opportunities for students.
